I’ve always and only ever worked in start-ups. You could call it a passion/addiction but I’ve never wanted or felt like I’ve needed to try anything different. My aim is to soak up as much experience as I can before starting my own company.

I decided to start this blog as I wanted a place where I could share my knowledge and experience of what it really is like to work in for a start-up. I blog about my views on entrepreneurship, tech and the current climate for tech start-ups in London.

If you’re considering working in a start-up or perhaps you already work in one, I hope some of my content is useful for you!


I’m always happy to receive to opinions, suggestions and guest blogs. If you would like to get in touch with me for any reason, please email me on the contact form below. Alternatively you can connect with me on my social media links.

Yasmin Desai
Operations and strategy
My passion lies in start ups and tech. I’ve spent my professional career working in several start up companies in London and have loved every part of it! My expertise lie in Marketing and Product. I write about my start up experiences on my blog: I can be reached at: yasmin [@] or twitter: @thestartupgirl_